When the mind is constantly full, there is little space for creativity and innovation. It’s like a cup full of water, no space for anything else. A full mind can also lead to depletion of your energy reserves. Filling up your mind is simply exhausting. Research has shown that energy and creativity flourish in a relaxed and focused mind.
Landor, a leading global advertising agency, partnered with Potential Project to enhance creative performance. In a highly pressured industry, creative performance is challenged and the program provided Landor with the competitive advantage of a clear creative mind.
“Since undertaking mindfulness training, I have been pleasantly surprised by the positive impact the training has had on my creativity. By choosing to focus on only one task at a time, I engage in more useful conversations with my colleagues and have also found that my enhanced concentration has significantly improved my overall creative output.”
Nick Foley, President SE Asia Pacific & Japan, Landor