One Second Ahead –Mindfulness as a Driver For Business Results

Hougaard9781137551900 (1)Business is about results. Results come from our actions. Our actions come from the choices we make. And our choices come from the thoughts we think.  Thus, our thoughts are the foundation of business results. And mind states of focus, clarity and calm are crucial for having the best thoughts and thereby deliver business success.

So let me ask you; how clear, calm and focused is your mind?

According to science, these days our minds are involuntarily wandering half of our waking hours[i].  Why? Because for decades, at work, our attention has been under siege.  I call it the P A I D reality; we are under constant pressure, always on, information overloaded and working in highly distracted environments. I have observed these four tendencies in organizations in North America, Europe, Asia and Australia.

Actually, as a result of the P A I D reality you may not have the attentional capacity to finish this blog before your mind has wandered off to emails, text messages, or thoughts about what you will do next.

Work life has changed radically over the past few decades. We used to have working conditions where our attention could easier focus on the task at hand. But we are now experiencing distractions and information overload all the time. Our cell phones, tablets, emails, office communicator, etc. place constant demands on our attention. According to former director of Accenture Institute of Strategic Change, Tom Davenport: “Understanding and managing attention is now the single most important determinant of business success”.

Nowadays, due to the P A I D reality, we are gradually losing our ability to manage our attention. It has been clearly documented by researchers like Edward Hallowell[ii] who sums up his research in the HBR article Overloaded circuits: Why smart people underperform: “Modern office life and an increasingly common condition called attention deficit trait, are turning steady executives into frenzied underachievers”.

But exactly why do we develop Attention Deficit Trait? Because our brain has a problematic way of coping with the relentless stream of information and distractions; it tries to deal with it all at the same time. It makes us multitask. And according to scientists, multitasking is the mother of underperformance. As summed up in the McKinsey Quarterly article[iii] Recovering from Information Overload by Derek Dean and Caroline Webb: “Multitasking is a terrible coping mechanism. A body of scientific evidence demonstrates fairly conclusively that multitasking makes human beings less productive, less creative, and less able to make good decisions. If we want to be effective, we need to stop”.

So what can be done? Are we bound to give in to the P A I D reality and its multitasking and attention deficit trait? Are we bound to have minds that are unclear, hectic and out of focus? The answer is no.  We all have the potential to deliver our best results, by having minds that are highly focused, very clear and calm even in the midst of hectic busyness. And I know, because I have seen these mind states developed in thousands of busy people around the word.  The answer is training the mind.

Over the past years, high performing organizations like American Express, General Electric and Nike have found tangible business benefits from mindfulness training. And a growing number of organizations are implementing mindfulness training to develop more focus, clarity and calm and thereby enhance performance, creativity, resilience and overall well-being.

Let me end by sharing the story of Jacob. Jacob is a VP in a European finance corporation and a good example of what mindfulness can do to help us achieve results. Jacob was suffering from the P A I D reality. He found himself constantly multitasking to cope with the endless stream of tasks, information and distractions. He told me that he felt he had been on autopilot for years. When an email came in, he would react automatically and the same reactivity pattern dictated his leadership and even private life.  There was little focus, clarity and calm in his mind, and hence not the desired results in business or at home. So he decided to join a corporate mind training program.

After three months of training ten minutes a day, I asked him what he had got out of the program. He responded “I got one second”. At first his response surprised me. He had spent three months training and only got one second in return? But his further explanation made tremendous sense to me. Jacob explained that he had achieved one second of freedom in his mind to consciously choose the appropriate response to any input, rather than reacting on autopilot. He had gotten one second ahead of his surroundings and his own thoughts by being able to see things with a more focused, calm and clear mind. By better managing his thoughts, he was able to make better choices, conduct the right actions, and thereby achieve more desirable results.

Business is about results. Mindfulness is a way to regain control of our attention to be able to deliver those results. In a P A I D reality, an ancient eastern tradition may turn out to be the key differentiator between business success and failure.

And talking about attention, did you manage to read to the end of this article?

[i] “A Wandering Mind Is an Unhappy Mind”, Science November 2010: Vol. 330. no. 6006, Gilbert Killingsworth.
[ii] “Overloaded circuits: Why smart people underperform”, Harvard Business Review, Edward Hallowell.
[iii] “Recovering from information overload” McKinsey Quaterly January 2012, Derek Dean and Caroline Webb.




August 29-30: Rasmus Hougaard (Potential Project MD) in Hong Kong

We launched “The Mind of the Leader” (Harvard Business Review Press 2018) in Hong Kong!


We successfully launched “The Mind of the Leader” in Hong Kong after a full 2-day city book tour (see calendar below) with author Rasmus Hougaard, Managing Director of Potential Project International. This couldn’t have been done without partnering with outstanding organizations, including:


  • naked Hub
  • American Chamber of Commerce in Hong Kong (AmCham HK)
  • Balance Potential
  • HKUST Business School
  • ANZ Bank
  • Marriott International
  • Community Business
  • HSBC
  • Citibank
  • Asia Society

From the Potential Project Hong Kong and China: Thank you very much for your partnership, attendance, support, and interest. We look forward to staying in touch and working with you in the near future.


NOTE: If you have attended any of the book launch events (below) and would like to learn more about “The Mind of the Leader” – especially through practical workshops, trainings, keynotes, and more – please click here to stay up-to-date with our upcoming “The Mind of the Leader” events.





We are delighted to announce that we are hosting Rasmus Hougaard, Managing Director of Potential Project and Author of “The Mind of the Leader”, who will be in Hong Kong on August 29-30, 2018 to share and discuss what makes exceptional leadership in the 21st century.



Based on extensive research of more than 35,000 leaders and interviews with 250 C-level executives,  “The Mind of the Leader” concludes that organizations and leaders aren’t meeting employees’ basic human needs of finding meaning, purpose, connection, and genuine happiness in their work.


Research discussed includes the following findings:

  • 77% of leaders think they do a good job of engaging their people
  • 88% of employees say their leaders do a bad job with engagement
  • 65% of employees would forego a pay raise to see their leaders fired

And this is despite the fact that $46 billion is spent each year on leadership development – in the US alone.


But more than a description of the problem, The Mind of the Leader offers a radical, yet practical solution. To solve the leadership crisis, organizations need to put people at the center of their strategy. They need to develop managers and executives who lead with three core mental qualities: Mindfulness, Selflessness, and Compassion – as a way of being.


With real world inspirational examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and many more, The Mind of the Leader shows how this new way of thinking about leadership is creating profound success in today’s tumultuous world.

Find below Rasmus’ schedule for registration or contact us at for further questions and inquiries.


Rasmus Hougaard is the Founder and Managing Director of Potential Project, the global leader in customized leadership and organizational training programs based on mindfulness. With a proven track record of enhancing individual and collective performance, resilience and creativity, Potential Project works with Fortune 500 companies such as Accenture, Microsoft, Lego, Nike, EY and KPMG among others across North America, Europe, Asia and Australia. Rasmus has led more than 1,500 workshops and programs and is recognized as a leading international authority on training the mind to be more focused, effective and clear in an organizational context.

Rasmus is a regular contributor to renowned publications such as Business Insider and Harvard Business Review for his thought leadership and knowledge. He was selected for the 2018 Thinkers50 Radar list of 30 up-and-coming management thinkers most likely to shape how organizations are managed and led in the years ahead.”



[Future of Work Discussion] The Mind of the Leader – naked Hub Community Event

naked Hub
Wednesday August 29, 2018
8:30AM – 10:00AM

*Meet Rasmus Hougaard, Potential Project Founder and Author of the Harvard Business Review published “The Mind of the Leader”, to learn the surprising research showing what makes for exceptional leadership for the Future of Work. This event is hosted by naked Hub so attendance is subject to their approval. Register below by emailing your name, company, and title. Please include “naked Hub – Future of Work” in the email subject.





[Industry Event] The Mind of the Leader – How to Lead Yourself, Your People, and Your Organisation for Extraordinary Results
American Chamber of Commerce HK
Wednesday August 29, 2018
12:00PM – 1:30PM






[Thought Leadership Panel] The Mind of the Leader – Conscious Leadership Series by Balance Potential
HKUST Business School, Balance Potential, ANZ
Wednesday August 29, 2018
6:30PM – 8:30PM






[C-Level Roundtable] A Morning with Rasmus Hougaard
Marriott International
Thursday, August 30, 2018
8:30AM – 10:00AM


Invite Only



[Responsible Leadership Event] The Mind of the Leader
Community Business, HSBC
Thursday August 30, 2018
12:00PM – 1:30PM


Invite Only



[Business Leadership Fireside Chat] The Mind of the Leader – How to Lead Yourself, Your People, and Your Organisation for Extraordinary Results
Thursday August 30, 2018
3:00PM – 4:30PM


Invite Only


[Author Talk] The Mind of the Leader
Asia Society
Thursday August 30, 2018
6:30PM – 8:00PM


Register (Use “Friends of Potential Project” Discount Code)


《提前一秒》- 运用正念引导的商业成果


Are You Addicted To Doing?

social media, communication in the global computer networks. silhouette of a human head with an interface icons.

Perhaps you’re familiar with this experience: After a long week of work, the weekend finally arrives. It’s time to wind down, relax, and do nothing. However, before 9 a.m. Saturday morning you’ve organized three social appointments, ordered a new IKEA closet, and set in motion four other plans that will keep you active for the rest of the weekend. Or something like this has happened to you: It’s 8 a.m. and you’re in the office. On your desk is a clear list of the four important priorities of the day. Your phone rings, you answer it, and, before you know it, it’s 5 p.m. and time to go home. Your list is still there, untouched and unfulfilled.

Read the entire article here.

Overcome Busyness and Enhance Performance

Photo: American Management Association

Most people in your organization would probably say they are busy. But are they busy doing lots of things that take time, or are they getting the most from their limited attention and delivering results? Based on our experience working with leading organizations around the globe, we would like to share five strategies to overcome “busyness” towards helping you enhance performance. Published by the American Management Association:


Read the entire article here

Mindful Strategies to Enhance Performance

According to research – including studies by the London Business School1 and the Franklin Covey Institute2 – the majority of business professionals use their time inefficiently. Sure, they stay busy by answering email, replying to requests, and taking care of other mundane tasks. But as it turns out, being busy doesn’t necessarily equate to being effective. In fact, if you take a close look at the data, it’s amazing how bad many of us in business are at utilizing our time and staying focused on our goals. In this Strategy Driven article, we share simple strategies to overcome action addiction and enhance performance.

Read the entire article here

How to keep your mindset as sharp as your skillset

Photograph: Conor McCabe

Picture the scene: more than 200 business people sitting in silence at round tables in a large conference room with their eyes closed at 8.30am on a weekday. They are not sleeping, but practising an exercise in mindfulness led by Rasmus Hougaard,the Danish managing director of the Potential Project, an international corporate-based mindfulness training organisation.

The Irish Management Institute (IMI) has invited Hougaard to Dublin to introduce the IMI’s first such training. The techniques are based on ancient Buddhist teachings that have been widely embraced by healthcare practitioners around the world and are finally reaching the business world. But don’t expect an orange-robed teacher, burning candles or incense
sticks: this training is placed firmly in the slick corporate environment, with prices to match.

To read more please visit

A New Way of Working – Bringing Mindfulness Into Organizations by Rasmus Hougaard

rasmus-houggardRasmus Hougaard, the Founder and Managing Director of The Potential Project shares his first experience of bringing mindfulness into an organization. He is recognized as a leading international authority on training the mind to be more focused, effective and clear in an organizational context.

My experience of bringing mindfulness into organizations started with a huge failure. It was early 2005. I had been practicing mindfulness for more than a decade and I had experienced the benefits of being more focused, calm and clear minded at work and at home. I was convinced that my experience was not unique and that others would benefit from applying mindfulness into their everyday working lives.

I found a client and had the opportunity to share the gift of mindfulness with the staff and leaders of a large organization. For weeks, I planned the day. I was ready. I was passionate. From the morning to lunch I told stories, gave instructions, and put them to the practice. I was excited and certain they would be too.

But I was wrong. Badly wrong. After lunch, I was ready to continue – power packed and inspired. The group was not. They didn’t come back. That was a tough moment.

It became a pivotal day for me. I realized how naïve I had been. I had tried to bring something very personal into a professional context but had not connected the dots between ancient mind training techniques and modern day work-life. Convinced of the benefits, I resolved to find a way to bridge the gap.

I brought together business leaders, researchers and mindfulness masters to help develop tools and techniques that would bring ancient wisdoms into current office realities. After some years, the corporate based mindfulness training (CBMT) program was formed. Now, companies including Accenture, American Express, General Electric, Google, Nike, Sony, and Ogilvy are using CBMT to create “a new way of working” for individuals and teams within their organizations.

The “new way of working” blog is our vehicle to share our ideas, tools, techniques and experiences in bringing mindfulness into every day work life. We are passionate about helping individuals and organizations be more successful, creative and resilient in today’s pressured, always-on, information overloaded and distracted work environments. We hope this blog will be a useful tool to create more mindful organizations through inspiring others to bring more mindfulness into their day to day work lives.

We hope you enjoy our posts and look forward to your comments. For more information about our programs, activities and events, please visit our website at