August 29-30: Rasmus Hougaard (Potential Project MD) in Hong Kong

We launched “The Mind of the Leader” (Harvard Business Review Press 2018) in Hong Kong!


We successfully launched “The Mind of the Leader” in Hong Kong after a full 2-day city book tour (see calendar below) with author Rasmus Hougaard, Managing Director of Potential Project International. This couldn’t have been done without partnering with outstanding organizations, including:


  • naked Hub
  • American Chamber of Commerce in Hong Kong (AmCham HK)
  • Balance Potential
  • HKUST Business School
  • ANZ Bank
  • Marriott International
  • Community Business
  • HSBC
  • Citibank
  • Asia Society

From the Potential Project Hong Kong and China: Thank you very much for your partnership, attendance, support, and interest. We look forward to staying in touch and working with you in the near future.


NOTE: If you have attended any of the book launch events (below) and would like to learn more about “The Mind of the Leader” – especially through practical workshops, trainings, keynotes, and more – please click here to stay up-to-date with our upcoming “The Mind of the Leader” events.





We are delighted to announce that we are hosting Rasmus Hougaard, Managing Director of Potential Project and Author of “The Mind of the Leader”, who will be in Hong Kong on August 29-30, 2018 to share and discuss what makes exceptional leadership in the 21st century.



Based on extensive research of more than 35,000 leaders and interviews with 250 C-level executives,  “The Mind of the Leader” concludes that organizations and leaders aren’t meeting employees’ basic human needs of finding meaning, purpose, connection, and genuine happiness in their work.


Research discussed includes the following findings:

  • 77% of leaders think they do a good job of engaging their people
  • 88% of employees say their leaders do a bad job with engagement
  • 65% of employees would forego a pay raise to see their leaders fired

And this is despite the fact that $46 billion is spent each year on leadership development – in the US alone.


But more than a description of the problem, The Mind of the Leader offers a radical, yet practical solution. To solve the leadership crisis, organizations need to put people at the center of their strategy. They need to develop managers and executives who lead with three core mental qualities: Mindfulness, Selflessness, and Compassion – as a way of being.


With real world inspirational examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and many more, The Mind of the Leader shows how this new way of thinking about leadership is creating profound success in today’s tumultuous world.

Find below Rasmus’ schedule for registration or contact us at for further questions and inquiries.


Rasmus Hougaard is the Founder and Managing Director of Potential Project, the global leader in customized leadership and organizational training programs based on mindfulness. With a proven track record of enhancing individual and collective performance, resilience and creativity, Potential Project works with Fortune 500 companies such as Accenture, Microsoft, Lego, Nike, EY and KPMG among others across North America, Europe, Asia and Australia. Rasmus has led more than 1,500 workshops and programs and is recognized as a leading international authority on training the mind to be more focused, effective and clear in an organizational context.

Rasmus is a regular contributor to renowned publications such as Business Insider and Harvard Business Review for his thought leadership and knowledge. He was selected for the 2018 Thinkers50 Radar list of 30 up-and-coming management thinkers most likely to shape how organizations are managed and led in the years ahead.”



[Future of Work Discussion] The Mind of the Leader – naked Hub Community Event

naked Hub
Wednesday August 29, 2018
8:30AM – 10:00AM

*Meet Rasmus Hougaard, Potential Project Founder and Author of the Harvard Business Review published “The Mind of the Leader”, to learn the surprising research showing what makes for exceptional leadership for the Future of Work. This event is hosted by naked Hub so attendance is subject to their approval. Register below by emailing your name, company, and title. Please include “naked Hub – Future of Work” in the email subject.





[Industry Event] The Mind of the Leader – How to Lead Yourself, Your People, and Your Organisation for Extraordinary Results
American Chamber of Commerce HK
Wednesday August 29, 2018
12:00PM – 1:30PM






[Thought Leadership Panel] The Mind of the Leader – Conscious Leadership Series by Balance Potential
HKUST Business School, Balance Potential, ANZ
Wednesday August 29, 2018
6:30PM – 8:30PM






[C-Level Roundtable] A Morning with Rasmus Hougaard
Marriott International
Thursday, August 30, 2018
8:30AM – 10:00AM


Invite Only



[Responsible Leadership Event] The Mind of the Leader
Community Business, HSBC
Thursday August 30, 2018
12:00PM – 1:30PM


Invite Only



[Business Leadership Fireside Chat] The Mind of the Leader – How to Lead Yourself, Your People, and Your Organisation for Extraordinary Results
Thursday August 30, 2018
3:00PM – 4:30PM


Invite Only


[Author Talk] The Mind of the Leader
Asia Society
Thursday August 30, 2018
6:30PM – 8:00PM


Register (Use “Friends of Potential Project” Discount Code)