Client Story


The Challenge:

With the global financial recession, Carlsberg faced significant layoffs and restructuring. They introduced Corporate Based Mindfulness Training on a large scale to support the remaining staff.

The Program:

For 12 months, Leaders and staff participated in a full Corporate Based Mindfulness Training Program. The program was studied in partnership with Singapore Management University who found significant improvements in:

  • Focus
  • Awareness
  • Job satisfaction
  • Loyalty to the company
  • Emotional exhaustion
  • Absentmindedness

The research also found that the more that participants trained (50 minutes/week on average), the higher the improvements.

What They Said:

“With the help of The Potential Project, we have become a more mindful organization. That is, an organization where people have the mental competence to think clearly, make the right decisions and act accordingly. We now experience more focus and effectiveness, less stress and a more open culture.”
Kenneth Egelund Schmidt, former CIO, Carlsberg Group